New clients for old = never

I found myself in something of a quandary a couple of weeks back. It was just after I had done some self-marketing on LinkedIn, adding a score or more of contacts to my network. I have a couple of clients that I would describe as 'bread and butter' clients, one in South Carolina and the other here in South Africa. They have each supplied me with regular assignments on a month to month basis, and I have good and well established rapport with them.

After my bit of self-marketing I received a request for a quotation from a corporate body for whom I had never written before..The assignment was for rewriting an entire technical website, something that I have done before and am perfectly capable of. However in this particular case the request was accompanied by a 38-page brief. Pages had to be written tab by tab and each one approved before progressing to the next. The whole job had to be completed in what, to me, was an unacceptable deadline, which would have meant placing my regular clients on the back burner.

The situation was somewhat delicate to me, but in the end I determined that my regular clients could never be placed in such a situation, and so I wrote to the corporate contact turning down the work and in doing so the chance of a fat cheque. The question is, did I do right?

New Chapter

Enough sadness! Sandy is now in greener pastures and running around chasing rabbits (or whatever they do over there - knowing his preferences here on the farm he's probably chasing chickens). Sandy brought joy and happiness to both Liz and myself, as well as the many others who knew him. It is now time to start a new chapter. We will remember him with all the love and fond memories he so richly deserves.

Now it is time to concentrate our full efforts into the relocation to NC. We will make the move this year, come Hell or High Water. We had a couple of queries about the farm over the weekend, so we'll keep on with the promotions on the Internet and elsewhere. By the way, if you would like to see our farm you can do so at its own website here.

Updating Websites

Well over 90% of all websites, once up and running, are forgotten about by their owners in the sense that they are just left as they are with little of no updating ever carried out. Unless new content is added to a website and the source code optimized for search engines, the website will attract little attention. It will certainly never be found in the first few pages of a Google search. If you have such a website, maybe the time has come for a little updating, and this is one of Mike's fortés.

One of the easiest ways of updating is to add a few pertinent articles that are scattered with the correct concentration of keywords (about 2% to 3% is a good figure). Older websites that were written in html code or a simple css system will both look and function better if they are converted to a cms (Content Management System) format, such as Wordpress, Joomla or Drupal. Mike is no only well qualified to write articles for your website, but can also convert it to a cms site and if you wish give the website a brand new look.

Contact him through the Contacts page here for further information at no obligation.

© Michael J Mason 2011