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Tuesday, 12 March 2013

New clients for old = never

I found myself in something of a quandary a couple of weeks back. It was just after I had done some self-marketing on LinkedIn, adding a score or more of contacts to my network. I have a couple of clients that I would describe as 'bread and butter' clients, one in South Carolina and the other here in South Africa. They have each supplied me with regular assignments on a month to month basis, and I have good and well established rapport with them.

After my bit of self-marketing I received a request for a quotation from a corporate body for whom I had never written before..The assignment was for rewriting an entire technical website, something that I have done before and am perfectly capable of. However in this particular case the request was accompanied by a 38-page brief. Pages had to be written tab by tab and each one approved before progressing to the next. The whole job had to be completed in what, to me, was an unacceptable deadline, which would have meant placing my regular clients on the back burner.

The situation was somewhat delicate to me, but in the end I determined that my regular clients could never be placed in such a situation, and so I wrote to the corporate contact turning down the work and in doing so the chance of a fat cheque. The question is, did I do right?