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Monday, 3 June 2013

Why Google ?

Research into ways that computers could 'talk' to one another goes back to the early 1960s, and the first two nodes of what was to become ARPANET were connected in October 1969, when UCLA's School of Engineering and Applied Science was linked up with SRI International of Menlo Park, California. Further nodes were added in the following years. It wasn't until 1982 that Internet Protocol Suite (TCP/IP) was standardized, and another 4 years until access to supercomputers was provided. Since then the Internet has expanded exponentially, and today there are more than 2.4 billion users, 46.4 million active websites and more than 1 trillion web pages, a formidable figure that increases by more than a billion pages every day! So why Google?

As of October 2011 Google's share of searches was 65% in the US and 82% worldwide. In contrast Bing and Yahoo together took 26% in the US and a little over 10% worldwide. It is because of these figures that website owners do what they can to attract Google searches to them. There are a number of ways of doing this optimization, and this niche of the IT industry has given birth to a new profession, Search Engine Optimization.

Graphic representation of the Internet
Google carries out its Internet searches by using algorithms. These algorithms are upgraded or rewritten from time to time so as to make the results of searches more logical or appropriate. Webmasters attract search engines such as Google to their websites by a number of means. These include keywords, the careful wording of the page's title and description, and regular updates of relevant content. Browsing through some websites, especially in countries where there are more than one official language, or where content has been outsourced to such a country, shows excessive use of keywords, frequent bad spelling and appalling grammar. These are some of the points that Google's latest algorithms will penalize. 

My next blog will examine the implications of Google's latest algorithm update - Penguin 2.0 and how you can ensure that your website is not penalized by the code.  Click on the Internet above to see the services that I offer - I am a one man show, and I need the work!